Chief Executive Officer
Northside Tool Rental

Josh Nickell is Chief Executive Officer of Northside Tool Rental, a 75 year old multi location equipment rental company based in Atlanta, GA. Prior to Northside, he served as Vice President of the Equipment at the American Rental Association, built and exited another multi-location equipment rental company, led global strategy for a major rental software provider, and spent time with national rental platforms. Josh is known for connecting financing strategy with fleet economics, risk management, and data-driven utilization.